Increase the Impact of Research after Publishing

Publishing a research paper is only the beginning of its journey. The real challenge lies in ensuring your work reaches its intended audience, is cited, and contributes to further research and societal change. In an era of digital scholarship and open access, increasing the visibility and impact of research is both a strategic and scholarly necessity. This article explores comprehensive strategies that researchers can use to enhance the impact of their published work.

1. Choose Open Access Publishing

Open access publications are freely available to anyone with an internet connection. Publishing in open access journals significantly increases the visibility and accessibility of your work. It eliminates paywalls, allowing your research to reach policymakers, practitioners, and researchers in low-income countries who might otherwise not have access.

·         Publish in DOAJ-indexed journals.

·         Ensure your article is licensed under Creative Commons (CC BY) for maximum reusability.

2. Use Repositories

Deposit your article in institutional repositories or subject-specific repositories. These platforms increase discoverability and are indexed by major search engines and databases. Additionally, consider using journal hosting and indexing publishers like SERN which not only host research but also assist in indexing and enhancing visibility through open access distribution and targeted promotion.

3. Leverage DOI and Persistent Identifiers

Always ensure your article has a Digital Object Identifier (DOI). It provides a permanent, citable link. Connect your article with your ORCID iD to tie all your scholarly outputs to a single researcher profile.

4. Optimize for Search Engines (SEO for Research)

Enhance discoverability through:

·         Strategic keywords in the title and abstract

·         Clear, descriptive headings

·         Synonyms and variations of key terms

Avoid overly technical jargon that reduces search relevance. Think like a searcher: What terms would someone type to find your work?

5. Promote on Social and Academic Media

Sharing research on platforms like Twitter/X, LinkedIn, and Facebook can spark wide interest. Academic networks such as ResearchGate, Academia.edu, and Mendeley enable sharing among peers.

·         Twitter threads to explain your research

·         Infographics or short video explainers

·         Research summaries for lay audiences

6. Create Researcher Profiles and Link Outputs

Set up and maintain:

·         ORCID: A persistent digital identifier

·         Google Scholar: Helps track citations

·         Publons: Showcases peer reviews and publications

·         Scopus Author ID / Web of Science ResearcherID

Link your work across all platforms for a cohesive academic presence.

7. Engage With Media and Blogs

Write a lay summary of your research and submit it to:

·         University press offices

·         Popular science blogs

·         Platforms like The Conversation, Medium, or Substack

Media exposure can bring your research to public discourse, policymakers, and funders.

8. Network at Conferences and Webinars

Present your work at relevant conferences, webinars, and symposiums. Even post-publication, these events can give your research new life.

Bonus Tip: Record your talks and upload them on YouTube or SlideShare with links to your paper.

9. Collaborate Internationally

Collaborations can amplify reach, especially across institutions, disciplines, and countries. They often lead to co-citations, joint publications, and broader networks.

10. Track Impact and Adapt

Use tools like:

·         Altmetric (measures mentions in news and social media)

·         PlumX Metrics

·         Google Scholar Citations

Track what is working and tailor your efforts accordingly.

Final Thoughts

Increasing research impact is a dynamic, ongoing process. It requires active participation in scholarly communication, creative dissemination strategies, and adapting to new platforms and audiences. By treating research not just as a publication but as a public good, researchers can ensure their work has enduring academic, social, and global influence.